Introduction

When you’re launching your business online, one of the first questions to ask is: Do I need a full website or just a landing page? The answer depends on your goals, budget, and what you want users to do. This post will help you decide what’s right for you in 2025.

What Is a Landing Page?

A landing page is a single page focused on one action—usually to:

• Promote a product or service

• Collect leads

• Drive signups or bookings

It’s ideal for new businesses, test campaigns, or when you’re validating an idea.

What Is a Full Website?

A full site includes multiple pages (Home, About, Services, Contact, etc.). It’s built to inform, educate, and convert visitors.

It’s ideal for:

• Established businesses

• SEO and long-term brand building

• More complex service offerings

When to Choose a Landing Page

• You’re launching a new product or event

• You want to test an offer before investing in a full site

• You have one clear CTA (e.g. “Book Now” or “Join Waitlist”)

Example: A landing page for a local personal trainer offering free consultations.

When to Choose a Full Website

• You have several services to explain

• You want to appear on Google (SEO!)

• You want to look more established

Example: A full website for a wedding photographer showcasing portfolios, packages, testimonials, and FAQs.

Final Thoughts

There’s no wrong answer—just make sure your choice aligns with your goals. You can always start small with a landing page, then expand later.

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